This year’s NAB had a bit more energy among television broadcasters than the NAB show last year and almost all of it was around the mobile DTV plans and testing currently going on. Despite the interest in mobile DTV and the NAB claiming ~105,000 registered attendees, the North and Central halls were only mildly busy. Attendance, as judged by “elbow room” has significantly waned year after year and it is easier to navigate the halls and major vendor booths. Broadcasting & Cable agrees with me on this.

The South upper and lower halls of the Las Vegas Convention Center, by way of contrast, were significantly more energetic, crowded and younger! Since the South halls were occupied by film production/support companies and smaller “new media” (read: Internet related or centric) businesses this comes as little surprise to me. Two notable companies that abstained from attending NAB this year were Avid and Apple. Apple really didn’t have a need to attend this trade show, but Avid’s considerable customer base for their product, outside of film, is the broadcast community and their absence does not portent good business sense or, more importantly, sales for the future and their stock price seems to reflect that.

During the show I did notice more DTV transmitters on the floor than last year. Continue reading ‘NAB 2008 In Review.’